We are the essence of Rio de Janeiro, with a sunny soul and a big smile. Inspired by the lightness of the sea breeze and the gentle sway of the waves, we create products that celebrate conscious, uncomplicated and plural beauty.

Founded by Kátia Silva, an entrepreneur with 25 years of experience in the beauty industry, Águas de Ipanema was born from the dream of promoting moments of self-care that we all deserve. Each product reflects our commitment to natural, high-performance ingredients, extracted from renewable sources and formulated without silicones, petrolatum and microplastics.

Our mascot, the sea turtle, symbolizes our commitment to preserving the oceans. We use seed paper in our packaging and participate in marine conservation initiatives, promoting a sustainable cycle that begins and ends with nature.

We are the essence of Rio de Janeiro.
With a sunny soul and a wide smile.
Our beauty comes from our colors, our energy.
Here, the swing is sweet and the path is breezy. We believe in conscious beauty.
Uncomplicated, transparent, plural.
The beauty of the self in harmony with the beauty of nature.
Vibrant, powerful and fluid, like the waters of the sea. We encourage self-care and self-love.
The pause to dive into yourself, the awakening of the senses.
That like a gentle mist refreshes the body, soul and heart.
If it's going to be every day, let it be light and fragrant. We generate life through beauty.
We promote our people, our culture, our stories.
We are the soul of Rio in a bottle.
We are Águas de Ipanema, from Rio, from Brazil to the World.
The drop of water.
A unique symbol that refers to the purification present in a simple contact with the sea breeze, and that represents the source of eternal life.